WordPress user experience with better redirects

Website redirects (or leak of them) are so crucial for a website that they can either make or completely break your online business. That is why I can’t stress enough how important is to have well define redirect strategies for different events that may occur on your website. For example if user navigated to the page that does not exist, do you want to show default “404 (Not Found)” page or maybe would like to redirect user to more meaningful page like “Search” page; of if visitor navigates to the category that is available only for premium subscribers, do you want to show only “Access Denied” message or maybe redirect your visitor to login page that will redirect authenticated user back to that category.

There are a lot of questions that have to be clarified in order to provide seamless user experience because this is the key component to better conversion rate and AAM offers you three different types of redirects that will cover most of your redirect strategies.

Login and Logout redirects

Default WordPress behavior after successful authentication is to redirect user to the Backend area and after logout – redirect user back to the login screen. Depending on the website, this might not provide the best user experience and you have the ability to override these redirects.

Learn more » How to redirect WordPress user on login and logout

Access Denied redirects

With AAM plugin you have a lot of features to manage access to your WordPress website and when access is denied to any restricted resources, it is very important to handle access denied redirect properly. Ideally you would want to provide friendly and useful feedback to your user about the reason for denial and if necessary, describe the next actionable steps for user to gain access.

AAM has very useful Access Denied Redirect feature that allows you to choose different strategies that can be executed when access got denied for some restricted resources. You can even customize this for any role or an individual user.

Learn more » How to redirect WordPress user when access is denied

404 redirects

The 404 or “Not Found” error is probably one of the most common reasons why users exit a website with the thought that it is “broken”. That is why this is highest priority task for any website owner to insure that 404 event is handled properly.

A lot of WordPress themes already come with good looking 404 page template however most of the time it does not provide any useful information besides “this page does not exist…”. That is why you would always want to redirect user to some useful page like “Search”, “Home” or even “Emergency Contact” page where you explain user that you were not able to find information that customer is looking for with “call-to-action” to contact you.

Learn more » How to redirect on WordPress 404 error


User redirect is one of the most important aspects of any website and it has to be very well defined. You always have to think how to redirect users or visitors when certain events occurred like 404 error, access denied or even what to do when user was successfully authenticated or just logged out.

Seamless user flow is crucial for online business and AAM provides several tools to redefine various redirects so your end user can have better experience and your business higher conversion rate.

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